ANDCO A/S

For several years, NoA | &Co. has helped reposition Maersk from a traditional shipping company to a global logistics partner through the “All the Way” platform—an effort that has successfully established Maersk as a leading logistics integrator. A new challenge then emerged: increasing awareness of specific offerings like air freight, trucking, customs, and warehousing by making them relevant within key business verticals. To address this, the concept “Be ready for anything to go all the way” shifted focus from Maersk to customer needs, while creating space for product-level storytelling. The creative universe moved into a relatable logistics office setting—informally known as “the department of bad news”—and unfolded as a sitcom-style global campaign with recurring characters and full-funnel activation.

For millions of women, menopause marks a profound shift in health, often bringing weight gain and increased cardiovascular risk. Yet despite its scale, conversations around menopause, obesity and heart health remain stigmatised and surface-level. Novo Nordisk faced a dual challenge: to raise awareness of obesity as a consequence of menopause in a way that felt relevant, empathetic and empowering to mature women, while also enabling healthcare professionals to lead the conversation with confidence and care — positioning Novo Nordisk as a trusted partner in women’s health. Together with &Co., Novo Nordisk created “Break the Silence” — a bold, human-led campaign inviting women to speak openly about menopause beyond clichés. By connecting menopause, weight and heart health through real voices from women across the world, the campaign fostered recognition, solidarity and a sense that no woman is alone. Launched as a fully integrated ecosystem, the campaign was anchored by cinematic hero films for both women and healthcare professionals. For women, the films created emotional recognition and encouraged them to seek support and take control of their health. For HCPs, the creative reframed obesity in menopause as a shared responsibility, equipping doctors with the language and confidence to start the conversation. Across markets, the idea was activated through adaptable social formats, stills, landing pages and HCP tools — forming a cohesive, scalable platform that turned a taboo topic into a shared dialogue, and placed Novo Nordisk at the centre of a more open, informed and human conversation about women’s health.

The European Elections 2024 took place in a time marked by war, rising extremism, and declining democracy. Together with the European Parliament, we set out to create a campaign that could raise awareness of the importance of voting across all 27 EU member states—sparking conversation, gaining earned media, and mobilizing citizens regardless of political beliefs. The campaign builds on the insight that democracy is a shared responsibility—not to an idea, but to each other. And rather than feeling like a burden, this responsibility simply needs a human reminder. By tapping into the emotional bond between grandparents and grandchildren, the campaign connects Europe’s past, present, and future—placing the viewer as a secondary recipient of the wisdom passed on. A four-minute film serves as the emotional centerpiece, designed to travel across channels and amplify the message.